Online Gambling Statistics Kenya 2026: Market Data, Trends & Demographics

Kenya's online gambling market is valued at approximately $1.2 billion (KES 150 billion) in gross gambling revenue (GGR) for 2026. This represents a significant increase from an estimated $980...

• Male: 74% of active online gamblers
• Female: 26% of active online gamblers (up from 19% in 2022)
• The female share has been growing steadily, driven largely by crash games and jackpot products which have broader appeal
• Nairobi: 28% of all online bettors
• Coast (Mombasa): 14%

• Total mobile subscriptions: 64.5 million (127% penetration rate, many users hold multiple SIMs) -- CAK Q4 2025
• Smartphone users: Approximately 33 million (65% of population over 15) -- GSMA Intelligence 2025
• Mobile internet users: 46.8 million -- DataReportal Digital Kenya 2026
• Average mobile data cost: KES 1 per MB (down from KES 2 in 2023) -- CAK
• Average monthly mobile data consumption: 4.8 GB per user -- Safaricom/Airtel reports

• Average bet size: KES 200 (approximately $1.55)
• Average bets per session: 3.2
• Accumulator (multi-bet) share: 58% of all sports bets are accumulators of 3+ selections
• Single bet share: 27%
• Live betting share: 32% of sports bets (up from 18% in 2022)

While sports betting dominates, online casino and crash games have grown significantly. The casino and virtual segment now accounts for approximately 34% of GGR when combined.